I make strategy portable.
I started out writing pricing models and ended up writing memos, because the models were never the thing that stalled. What stalled was translation — the moment a good decision had to travel to a team, a board, or a market.
Fourteen years later, that's still the work. I sit with leadership teams until the argument is clear, then help them say it on stage and in writing until the market repeats it back.
MBA, Strategy — Meridian Business School
Certified facilitator, strategic narrative practice
120+ keynotes across four continents
Published columnist on positioning and executive writing
A working path
2019 — present
Founded an independent consulting practice
Pairing strategy retainers with stage work, so the thinking and the telling stay in the same set of hands.
2016 — 2019
Head of Strategy, Northstar Group
Led positioning and narrative for a portfolio of operator-founded brands across three markets.
2014 — 2016
Strategy Lead, Meridian Co
Built the pricing and segmentation model behind a category shift the whole team could explain.
2011 — 2014
Consultant, Foundry 8
Growth diagnostics and go-to-market work for mid-market services businesses.
2009 — 2011
MBA, Meridian Business School
Strategy track. Thesis on narrative-led decision making inside founder-run companies.
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Send a note and I'll share references, past talk footage, and a sample strategy memo.
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